Decide with Nationwide

A campaign aimed to make Nationwide more appealing to the younger generation. This campaign focuses on the fact that young people want to be heard and that Nationwide, as a building society, can offer its members a voice. Using interative installations and social media, this campaign allows the youth to experience the fact that with Nationwide, they can decide.

Step 1: Interactive booths in crowded places that allow people to vote on what they want from Nationwide

Step 2: People can suggest topics they want to vote on trough social media, using the hashtag #DecideWithNationwide

Step 3: Let people know what happened after they voted, by placing big posters/billboards with the outcomes in cities in which the voting took place.