This is a campaign designed to encourage people to take their lunchbreak, by focussing on one of the benefits: being able to get to know the people that you work with. It uses social media and a competition to promote the fact that you may discover new, benefitial things about your co-workers within your lunch hour.
Step 1: Start advertising the campaign using posters and billboards
Step 2: People can share stories about their lunch hour revelations on social media using the hashtag #lunchourreveals
Step 3: A Selection of the best stories will be on lunchhourreveals.com and people can vote for their favourite, who then wins two vacations - one for him and one for his collegue.